When Sigmund Freud appeared with the prominent idea for his age in the 1890's and formed new perspectives against to the "old school" psychology which we know it as Psychoanalysis, people got offended. The main reason for their revolting was the hypothesis of Freud was very reasonable with the answers for people's behaviours.
Humankind was discovered that they are not the most important species in the world after renaissance and this theory became the second shock in their life. This showed us the one vital sign that we have a mechanism which has generic reactions for certain parameters. It implied that we are all "the clockwork orange".
When psychoanalysis rising in Europe, there was someone on the United States who sensed this mechanism very early. His name was Edward Bernays. Of course, his interest in psychoanalysis was not a coincidence. In fact, he was Sigmund Freud's nephew. Freud wrote about his works and took his nephew's assistance for spreading psychoanalysis around the United States. This early knowledge and awareness helped Bernays to form his career as one of the best manipulators in the world.
For instance, do you like to have your breakfast with bacon and eggs? Do you think women seen as more powerful and sensual with smokes? These samples and many of others were configured according to Freud's ideas and, Bernays' methods. He called these as "engineering of consent". These accomplishments gained him the award of one of the best actors in Public Relations business. When he discovered the gold mine underneath the psychoanalysis, he got aware the power which he held in his hands.
In our times, we have many tools to determine what exactly human wants? We can see much clear what is the actual reactions of the humankind for certain parameters rather than Bernays or Freud. We use big data and artificial intelligence technologies to generate the map of a human in other words, consumers. What if we use this whole data to canalize people to use their time, money and energy for much sustainable life and let them keep the world much liveable longer. We know better right now how this mechanism works right? So, I want to ask that: isn't it possible to create new consumer? Let’s re-set consumer!
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